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April 8, 2021

The Value of Accreditation in Public Relations

The moderator of a recent online PR discussion asked: Does attaining your Accreditation in Public Relations (APR) result in new business? The consensus among the nearly 30 PR pros on…

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March 11, 2021

Crisis Communications: Who’s on Your Team?

PR pro Jeff Hahn says some executives have the wrong view of crisis communications. “Crisis communications, to some, is often seen as the dark arts. You have to be a…

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